1.Definition of social media
2. Types of social media
3. Key terms to understand
4. How Social Media influences audience
5. How Social Media is affecting Google Search
6. How to choose right social media
• `Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
• Use free online tools to create images and Video for Social Media
• What Can You Do With Facebook
• Photo Album | Events | The Wall and Notes | Chat | Groups and Fan Pages
• Facebook Benefits
• Facebook Fan Pages
• Facebook Profile
• Group Pages vs. Fan Pages
• Facebook Pages – what can you do
• How to promote your Facebook page
• Engagement and Conversation
• Creating Events
• Learn how to use Facebook Marketing & Facebook Ads to drive brand awareness, leads and
sales for businesses and brands.
• Learn how to measure the success of your Facebook Marketing efforts.
• Advantages using FB Marketing Chatbots
• How chatbot marketing is different than other marketing channels
• Learn about How to Build Chatbots
• What is Twitter
• How to Setup a Twitter account
• Twitter account: Personal Bio | Profile Picture | Background Picture
• Building Relationship
• Tools for managing your Tweets
• Finding People and Companies on Twitter
• Twitter Guidelines
• Automate Twitter
• How to Shorten and Measure your URLs
• Learn how to use Twitter Ads to drive brand awareness, leads, and sales for businesses and
brands.
• What is LinkedIn
• LinkedIn Company Page
• LinkedIn Groups
• LinkedIn Ads
• Learn how to measure the success of your LinkedIn Marketing efforts.
• Instagram & Snapchat Ads
• Learn how to use Instagram and Snapchat for marketing
• Learn how to measure the success of your Instagram and Snapchat Marketing efforts