Data analysis is important in business to understand problems facing an organisation, and to explore data in meaningful ways. Data in itself is merely facts and figures. Data analysis organises, interprets, structures and presents the data into useful information that provides context for the data. This context can then be used by decision-makers to take action with the aim of enhancing productivity and business gain.
Data analysis is an internal organisational function performed by Data Analysts that is more than merely presenting numbers and figures to management. It requires a much more in-depth approach to recording, analysing and dissecting data, and presenting the findings in an easily-digestible format.
With a data analysis course, you’ll be able to provide a company with decision-making insight into the following key areas:
• Predict customer trends and behaviours
• Analyse, interpret and deliver data in meaningful ways
• Increase business productivity
• Drive effective decision-making