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Digital Marketing Certificate Course

Duration 2.5 Months

Session 1: Digital Marketing Overview

  • What is digital marketing?
  • Importance of digital marketing
  • Difference between traditional and digital marketing÷
  • Discuss the recent trends and current scenario of the industry 
  • How digital marketing has been a tool of success for companies?
  • How to use digital marketing to increase sales
  • How to conduct a competitive analysis?
  • Case studies on digital marketing strategies

Session 2 : Website planning withWordPress

  • Introduction of WordPress
  • How to create attractive website in WordPress
  • Setup website with WordPress
  • Setting-up and Editing theme
  • Creating pages on website
  • Explore WordPress dashboard

Session 3 : Search Engine Optimization (SEO)

  • What is SEO?
  • Growth of SEO in the recent years
  • Ecosystem of a search engine
  • What are the kinds of traffic?
  • On page optimization techniques
  • Off page Optimization techniques
  • SEO Audits and measurement

Session 4 : Google search console

  • Introduction
  • Customer Persona
  • Buyer persona
  • Finding seed keywords
  • Google keyword planner

Session 8 :Overview of Social Media Marketing

  • Introduction to Social Media Marketing
  • Importance of Social Media
  • How to create content
  • Build an effective content plan for social media marketing platforms

Session 9 :Facebook, Instagram, Twitter and YouTube Marketing (SMM)

  • Overview
  • Setting up an add on Facebook, Instagram, Twitter and YouTube
  • How to do lead generation campaign
  • How to measure its success

Session 10 :Goggle Analytics

  • Google Analytics overview
  • How Google analytics works
  • Google analytics setup
  • How to add backup views
  • Filter to reporting views

 

Session 11 : Blogging

  • How to create a Blog
  • Planning and Publishing blogs
  • Blog setup
  • Generate Leads & Subscriptions
  • logs are very effective for list building & back links.

Session 5 : Online marketing planning

  • Importance of Online Marketing
  • Setting up and measurement

Session 6 :Affiliate Marketing

  • Introduction to Affiliate marketing
  • Fundamental of Niche Selection
  • Finding Buyers
  • How to get traffic
  • Session 11 : Google Ads

Session 7 : E-mail Marketing

  • Importance of email marketing
  • email Marketing platforms
  • Creating e-mailers
  • Tracking emailers
  • Open rates and CTR of emailers
  • Drive leads from emailers
  • What is opt-in lists
  • Create forms

 

 

Session 12 : Google Ads

  • Overview
  • How to setup Google Ads campaign
  • Different Ads format
  • Types of Campaign
  • Creation of SN Campaign
  • Keyword Research
  • Landing Page
  • Bidding and Budget
  • How to optimize SN campaign

Session 13 : Project & Presentation

  • Project Work
  • Presentation
  • Resume Writing